FUKUOKA, Japan Greenish Inc., a Korean reproductive health startup, participated in “Ramen Tech 2025” held in Fukuoka, Japan, where it operated its own exhibition booth and conducted IR sessions to introduce its innovative fertility solutions to global audiences.
The company showcased its two flagship products — “Ferti-Max”, a male fertility-enhancing functional lubricant, and “Premia”, a probiotic and folate supplement designed for women preparing for pregnancy. Through these products, Greenish aims to bridge the gender gap in infertility treatment and promote a more inclusive approach to reproductive health.
“Japan faces a similar demographic challenge as Korea, with low birth rates and rising infertility rates. However, its market size is even larger,” said Insung (Jade) Sung, CEO of Greenish.
“We joined this global exhibition to explore the Japanese market and seek potential partners as part of our long-term global expansion strategy.”
During the event, Greenish’s booth drew significant attention for its novel concept of sperm activation as a fertility solution, which remains relatively unfamiliar in Japan.
Sung added, “We received enthusiastic responses not only from Japanese visitors but also from professionals from various countries attending the exhibition.”
Greenish also held multiple discussions with international companies and institutions regarding future collaboration.
“Each market has its own regulatory landscape, so we focused on sharing our achievements in Korea and outlining a realistic global roadmap,” Sung explained.
Looking ahead, Greenish plans to deepen its market presence in Japan by strengthening SNS-based awareness campaigns, exploring B2B partnerships with insurance companies, and refining its localization strategy tailored to the Japanese consumer landscape.